Last year brought together my love for photography-work and travel. We were hired by brands to create content for social media. Jason would be hired to be featured and to post it and I would be hired to create the images. One of the brands we worked for last year on several occasions was Converse. They sent over shoes to us in Barcelona, Bangkok and Tokyo for two different campaigns.
Its extremely gratifying to get paid to go out and shoot with your favorite muse while you travel the world. Even if we didn't have a brand asking us to go shoot for them we would wander around these cities and shoot anyways. However, sometimes it makes it more interesting to have guidelines and a clear goal when shooting. Here are some examples of the images we shot for Converse. We try to give them a variety of options depending on the location, look, and product. From the selection of images they would typically choose one or two photos, which they would either post for themselves or have Jason post to his audience.
The shoes would arrive through the mail and we would have a brief of what kind of content they were looking for. We'd get up early to shoot with the sun low and then spent all day walking around a city. We would be searching for rad textures and taking the occasional breaks in coffee shops and always making time to chat with locals. Sometimes we would have scouted the day before or return to a location that we have seen in the past. We would look for a spot that's good for freerunning and also clear backgrounds to make the product stand out.
I really enjoy this work because it combines my love for shooting action and freerunning with commercial aspects of making the product look desirable. I have to admit, this is my favorite type of work at the moment, because it's so free.
I think my 11 years of experience come together for these projects. I've shot lifestyle with bands, minimal product shots for brands and action in Freerunning. What I've learned in each field plays a role here.
Naturally sometimes we have good days and sometimes great days and sometimes we have just ok days. We are always searching for that next shot that we are really proud of and replaces the last image we considered our best.
I can't wait to add another favorite shot to the front page of my website, that is when I know I've had a really killer day.
Of course the reality is it doesn't always happen. But we can always make something and are usually harder on ourselves than the client will ever be.
I've found making a pinterest board of images that inspire me extremely helpful. I get a feeling of what i want to create and it helps me break out of my comfort zone of what I would typically shoot.
If you don't focus anything can be repetitive, even photography. I find letting go of my journalistic approach and having a more commercial focus can be rewarding to change it up.
When we spend the day walking around and exploring it takes us to places we otherwise might have missed. There is always a love for architecture that I think any photographer and freerunner is aware of.
At times our exploring can be miss interpreted. While on top of this building some people called in to report a suicide attempt, afraid that Jason was trying to jump.
You can image we gave the building employees quite a scare and after a while they were all on the roof with us.
Luckily we got just enough of what we needed. In Thailand, people don't get too upset over things like this and no cops were called. However, in other places it can be more complicated.